Beijing Ruifengnuo Import Trading Co., Ltd. set sail in Beijing on April 30, 2024, with the core concept of "ecological boundaryless, quality symbiosis", and is committed to becoming an integrator and innovator of the global ecological value chain. We shoulder the mission of "connecting the global ecology intelligently and creating value symbiosis", focusing on building a global high-quality agricultural and sideline product direct procurement network, and committed to building a global ecological chain and sharing quality life.
Having a deep understanding of the essence of global food, Ruifengnuo has established stable and far-reaching strategic partnerships with top suppliers in North America, South America, Europe, and Southeast Asia. As pioneers in expanding our territory, we have proactively set up offices in North America and Southeast Asia with a global perspective, efficiently introducing selected fresh and agricultural products from around the world, enriching the quality choices of domestic supermarkets and consumers, accurately meeting diverse needs, and practicing the business philosophy of "strict selection from the source".
Ruifengnuo adheres to the values of "reputation, efficiency, innovation, and inheritance", and its business scope covers both the enterprise end (B-end) and the consumer end (C-end), with a dual track approach. On the B-end, we aim for "win-win on chain" and provide our partners with a one-stop solution for high-quality agricultural and sideline products, including imported nuts, fruits (such as durian), aquatic products, beef and mutton, etc. From source procurement to logistics distribution, we strive for excellence throughout the entire process to ensure efficient and reliable service and reputation guarantee.
Facing the C-end market, we embody the role of disruptors and torchbearers, with a keen insight into demand. Through multiple independent brand strategies, we approach consumer life with an innovative attitude. Whether it is urban elites who pursue health or family users who love food, they can conveniently enjoy personalized and creative global delicious flavors under the Ruifengnuo brand, and experience the service commitment of "terminal care".
Company Profile
Ecological Boundlessness, Quality Coexistence
Corporate Culture
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Corporate VisionBecome a well-known national trade service platform.
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Corporate MissionLet consumers enjoy a quality life and experience the richness of culture.
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Corporate ValuesPursue the maximization of value rather than the maximization of profit.
While safeguarding one's own fundamental interests, earnestly consider the interests of all stakeholders.
Brand Story
Weave together a picture about inheritance A magnificent picture of innovation and dreams
In 2024, a brand new brand - Ruifengnuo - was born in Beijing. This is not just the rise of a brand, but also the beginning of a story that carries deep family emotions and dreams of inheritance.
The birth of Ruifengnuo has a profound and warm source of inspiration, deeply rooted in the commercial legend of the reputation building. Credibility Building, a renowned name in the Chinese retail industry, was founded by Mr. Zhang Hongrui. With his outstanding business wisdom, integrity-based management philosophy, and relentless pursuit of excellence, he has left a deep and beautiful impression on countless consumers. Mr. Zhang Hongrui's name has become synonymous with quality and trust.
Now, this precious family spirit and career have been passed down to the next generation through the baptism of time. Mr. Zhang Yuefeng, as the grandson of Mr. Zhang Hongrui, not only inherits the business acumen and persistent pursuit of quality of his predecessors, but also carries infinite aspirations and innovative thinking for the future, determined to create his own chapter in the new era.
So, "Ruifengnuo" emerged, which is not only a tribute to the family bloodline, but also a solemn commitment to a better future. Among them, the character "Rui" is taken from the name of Mr. Zhang Hongrui, symbolizing auspiciousness, prosperity, and the accumulation of reputation; The word 'Feng' comes from the name of Mr. Zhang Yuefeng, symbolizing full harvest and successful career, as well as the brand's desire to bring consumers a rich life experience; 'No' is a commitment to quality, service, and continuous innovation to meet the growing needs of consumers.
The birth of the Ruifengnuo brand is not just the launch of a commercial project, it is a model of cross generational cooperation, a perfect integration of family wisdom and modern business concepts. Behind this brand are the lifelong efforts of Mr. Zhang Hongrui and the innovative passion of Mr. Zhang Yuefeng in the new era, weaving together a magnificent picture of inheritance, innovation, and dreams.
The birth of Ruifengnuo has a profound and warm source of inspiration, deeply rooted in the commercial legend of the reputation building. Credibility Building, a renowned name in the Chinese retail industry, was founded by Mr. Zhang Hongrui. With his outstanding business wisdom, integrity-based management philosophy, and relentless pursuit of excellence, he has left a deep and beautiful impression on countless consumers. Mr. Zhang Hongrui's name has become synonymous with quality and trust.
Now, this precious family spirit and career have been passed down to the next generation through the baptism of time. Mr. Zhang Yuefeng, as the grandson of Mr. Zhang Hongrui, not only inherits the business acumen and persistent pursuit of quality of his predecessors, but also carries infinite aspirations and innovative thinking for the future, determined to create his own chapter in the new era.
So, "Ruifengnuo" emerged, which is not only a tribute to the family bloodline, but also a solemn commitment to a better future. Among them, the character "Rui" is taken from the name of Mr. Zhang Hongrui, symbolizing auspiciousness, prosperity, and the accumulation of reputation; The word 'Feng' comes from the name of Mr. Zhang Yuefeng, symbolizing full harvest and successful career, as well as the brand's desire to bring consumers a rich life experience; 'No' is a commitment to quality, service, and continuous innovation to meet the growing needs of consumers.
The birth of the Ruifengnuo brand is not just the launch of a commercial project, it is a model of cross generational cooperation, a perfect integration of family wisdom and modern business concepts. Behind this brand are the lifelong efforts of Mr. Zhang Hongrui and the innovative passion of Mr. Zhang Yuefeng in the new era, weaving together a magnificent picture of inheritance, innovation, and dreams.
